About

Jenny Woo is the co-founder of Ghost Agency, where she leads content strategy and operations, overseeing creative and influencer teams while leveraging data analytics to optimize content performance. Under her leadership, Ghost Agency has been recognized by Business Insider as one of the top 9 social commerce start-ups and named one of TikTok’s top 15 agency partners.

With over 15 years of experience in broadcast television, social media, livestreaming, and social commerce, Jenny has built a career at the intersection of content, technology, and audience engagement. She specializes in building scalable content operations, optimizing workflows, and using insights to drive measurable impact.