Full-Stack Creative Storyteller
I’m Jenny, a Los Angeles–based Content Director working across strategy, production, and performance.
At Amplify, I lead creative strategy and execution for global brands across always-on and campaign work, spanning UGC, product marketing, and experiential activations. I build end-to-end content ecosystems, mentoring teams, shaping ideas, and turning data into creative decisions that scale.
My background spans social, live, and broadcast TV (MasterChef, Love is Blind, Lego Masters, and more). I’ve produced YouTube channels and experiential events, co-founded one of TikTok’s Top 15 social commerce partners, and spent over a decade leading camera departments and media workflows in television.
Hands-on by nature, I am passionate about leading by example and turning strong ideas into reality.
CONTENT OPERATIONS
STRATEGY
DIGITAL MEDIA
UGC CAMPAIGNS
SOCIAL COMMERCE
PRODUCTION
WORK LIST
AMPLIFY USA
Content Director (Present)
Clients: global creative tech brands; crypto platform
Projects: Always-on, tentpole events, product campaigns, UGC collabs
GHOST AGENCY
Co-CEO/Head of Creative Operations (2022-2025)
Clients: Alo Yoga, HarperCollins, Science Inc, GFuel, Spencer’s Gifts, Wyze, Learning Resources, and more
Projects: shoppable short videos, shoppable livestreams (Twitch, Amazon, TikTok Shop)
THE PROPERTY BROTHERS
Digital Producer (2022-2023)
Collabs: Heidi Klum, Terry Crews, The Tonight Show, Drew Barrymore, Simu Liu, and more
Projects: HGTV partnerships, partner campaigns (Rooms To Go, Andersen Windows, Lowes, Habitat for Humanity, and more)
LIVECRAFT
Livestream Specialist (2021)
Clients: e.l.f. Cosmetics, Educational Insights
Projects: Amazon, TikTok Live, Twitch, GTM launches
gas media group
Senior Producer (2020-2021)
Always-On Channels: GasLite, Soothing Kicks
BROADCAST T.V.
Lead Camera Utility / Camera Operator (2008-2020)
Shows: MasterChef, Love is Blind, Lego Masters, America’s Next Top Model, The Masked Singer, Duck Dynasty, The Taste, Fashion Star, and more
magnus racing
Producer (2010)
Grand-Am Series Docu-short
machismo 12-hour endurance karting event
Producer (2011)
Team Mike Kai/Efrain Oliveras (1st Place)
CREATIVE REEL
Creator games, celebrity collabs, live experiences: this content reel features a wide mix of organic social media content I have produced and led.
For more samples of work and case studies, visit my portfolio (password available upon request).