Creative Operations Leader
I’m Jenny, a Los Angeles–based Content Director working across strategy, production, and performance.
At Amplify, I lead creative strategy and execution for global brands across always-on and campaign work, spanning UGC, product marketing, and experiential activations.
Prior, I cofounded and led creative operations at Ghost Agency, one of TikTok’s Top 15 TikTok Shop Partners in 2024. I also used to produce for The Property Brothers, lead experiential livestreams for e.l.f. Cosmetics, and lead camera departments and operate on shows like MasterChef and Love is Blind.
I’m most passionate about leading teams, building efficient operational flows, and collaborating with creatives.
CONTENT OPERATIONS
STRATEGY
DIGITAL MEDIA
UGC CAMPAIGNS
SOCIAL COMMERCE
PRODUCTION
WORK LIST
AMPLIFY USA
Content Director (Present)
Clients: TikTok, OKX, Canva
Projects: Always-on, tentpole events, product campaigns, UGC collabs
GHOST AGENCY
Co-CEO/Head of Creative Operations (2022-2025)
Clients: Alo Yoga, HarperCollins, Science Inc, GFuel, Spencer’s Gifts, Wyze, Krave Beauty, Learning Resources, and more
Projects: shoppable short videos, shoppable livestreams (Twitch, Amazon, TikTok Shop)
THE PROPERTY BROTHERS
Digital Producer (2022-2023)
Collabs: Heidi Klum, Terry Crews, The Tonight Show, Drew Barrymore, Simu Liu, and more
Projects: HGTV partnerships, partner campaigns (Rooms To Go, Andersen Windows, Lowes, Habitat for Humanity, and more)
LIVECRAFT
Livestream Specialist (2021)
Clients: e.l.f. Cosmetics, Educational Insights
Projects: Amazon, TikTok Live, Twitch, GTM launches
gas media group
Senior Producer (2020-2021)
Always-On Channels: GasLite, Soothing Kicks
BROADCAST T.V.
Lead Camera Utility / Camera Operator (2008-2020)
Shows: MasterChef, Love is Blind, Lego Masters, America’s Next Top Model, The Masked Singer, Duck Dynasty, The Taste, Fashion Star, and more
magnus racing
Producer (2010)
Grand-Am Series Docu-short
machismo 12-hour endurance karting event
Producer (2011)
Team Mike Kai/Efrain Oliveras (1st Place)
CREATIVE REEL
Creator games, celebrity collabs, live experiences: this content reel features a wide mix of organic social media content I have produced and led.
For more recent and detailed samples of work and case studies, visit my portfolio (password available upon request).