Live
Creative Producer
Mixing content creating and gaming, my two passions came colliding together when I jumped aboard LiveCraft, an agency specializing in livestream marketing for brands such as e.l.f. Cosmetics and Educational Insights. Immediately, I turned all client livestreams into in-house productions, tackling every aspect from cameras and lighting to live tech and animating overlays. I meet with brands to assess project scopes, pitch strategy decks, consult platforms and gameplans, finalize budgets, and maintain overall livestream content calendars.
“@elfYou” - e.l.f. Cosmetics
Leading Non-Gaming Brand on Twitch
In under a week, I brought the @elfYou Twitch channel to Twitch Affiliate level. And just within a month after, I strategically worked with diverse streamers and kept a consistent calendar to rapidly grow @elfYou’s Twitch ranking from #12,939 to #1,753 of all 11 million accounts, putting them in the Top .02% of Twitch Active Streamers. The channel is now the top non-gaming/sports brand on the largest livestreaming platform.
Custom Valorant Hour featuring BaileyGoat and KeeLoker
In April 2022, I brought together 10 small streamers including hosts, Luminosity’s BaileyGoat and KeeLoker, for an hour of fun custom Valorant games. I built the graphic overlays, connected with the hosts remotely, and ran live tech as I switched in-game cameras and stream scenes.
Following their Brazil tour and Coachella performance, the Simon Fuller TikTok group dropped by the e.l.f. Cosmetics’ studio to recap stories and unbox the latest Dunkin’ x e.l.f. collab PR box while drinking and eating Dunkin’.
I put together pieces from the e.l.f. office to create a sit-down set, briefed talent on the ROS, and ran tech remotely from two blocks away while directing two cameras on scene.
First Day of Pride with The Future X and Anna Bynum
On June 1, 2022, The Future X joined a virtual talk with e.l.f.’s global makeup artist, Anna Bynum, to talk about what Pride Month means to them as they try different makeup looks for the summer.
The group came to our studio in person where we built a Pride-themed set. I brought in Anna remotely through a large screen for the group to interact with, switching between 3 cameras live.