Social
Senior Producer
In 2020, I took the leap from broadcast TV to pursue new skills and networking in the digital media world. I mastered the ins and outs of all social platforms, utilizing the best up-to-date strategies and optimizations to effectively build viral channels. I trained junior producers and interns in camera, lighting, and set building, while also keeping on top of editing, publishing, and analytics.
“GasLite” - TikTok Brand
Fresh to the Gas Media Group scene, I was tasked with creating a new viral TikTok channel featuring influencers from scratch. I tackled designing and building sets, building relationships with influencers, budgeting shoot costs and expenses, edited and scheduled social cuts, and analyzed engagement growth.
At the peak of its production, within just two weeks, GasLite topped over 3 million views and over 1 million likes.
Media
“Try Not To Laugh” Challenge featuring Canon Ryder, Mattie Westbrouck, and OnlyJayUs
Shoot generated 7 TikTok deliverables totalling 3.14M views, 488,100 likes, 1071 comments, and 1776 shares.
“Boba Shop Takeover” with Canon Ryder and Mattie Westbrouck
Shoot generated 4 TikTok deliverables totalling 2.8M views, 513.4K likes, 349 comments, and 787 shares.